Social Media Usage: An Analysis

@brockuniversity Social Media

Many connected educators talk and blog about the stages of Twitter and PLN adoption (even I mentioned it). But have you ever taken a second to analyze how and why you use social media both personally and professionally?

Twitter
If I look at my Twitter account (professional), I tweet out a lot of articles. I’ve tried really hard to start including a short thought so that the tweet isn’t so sterile. I then add the title of the article, the link, a relevant #hashtag (or two) and the SOURCE. If the person is on Twitter, I find & use their handle. If the person isn’t on Twitter (rare), I include their name. Here is a sampling of what I’ve shared lately:

Twitter pt. 2
I also use Twitter when I’m at conferences to share what I’m learning from the workshops and keynotes I attend. In this case, I include the quote, the SOURCE and a #hashtag (or two). Here are a few from #NESA_SEC in April:

If the person doesn’t have Twitter, I still use their name:

Facebook
My Facebook use is 99% personal. However even there I tend to focus on sharing. Of my last 10 posts: 4 were stories/statements (I tagged someone else in every one), 2 were photos (I tagged friends in both), 3 were links/videos relevant to my friends, and 1 was a request for input for my little brother’s college project on Dubai.

Key Word(s)?
If I look at my overall usage of social media (I could also include Instagram, Linked In, Google+my professional blog, Pinterest and our travel blog), I tend to focus on sharing and connecting. I don’t share things just to share – I share them to connect to other people. Hyperlinks and social media have made this possible. This is not how I began using Facebook (2004) and Twitter (2010) however. My progression to zen with social media has been years in the making. And I still struggle with whether I should keep my accounts private (Facebook, Instagram) or public (the rest).

What does your social media usage look like? How do you decide when you should (or shouldn’t) post something and where you’re going to post it (I wish I could remember where I found that link!)? The demographics of social media use are incredibly intersting. What type of social media user are you??

[Thank you to Chelsea for helping me re-find those last two links! Social media IS all about connections ;)]

4 comments

  1. Jeff Utecht · May 7, 2013

    Awesome what a great resource for others….so I tweeted it. 🙂

    Like

    • Lissa Layman · May 8, 2013

      Thanks Jeff 🙂

      Like

  2. Wendy Markert · May 8, 2013

    I love your analysis! It is interesting how certain social media forms are used more professionally, while others are more personal. I also found the demographics interesting. You’ve inspired me to sit down and look at my own tweets and posts.

    Like

  3. Vivian · May 10, 2013

    Thanks Lissa for the insightful commentary and links. I’m new to Social Media (3.5 months now!). So, it’s very interesting to hear what someone feels about it who has been using it for a long time. At this point, mine are all public, but they are all professionally related stuff. I don’t plan on having accounts on personal stuff as I’ve been fine without it. My personal sharing has always been via emails and I don’t see a need to change, at this point.

    Hmm, that might change when the kids all grow up and move out of the house. I might finally cave in and get a Facebook account. I’m trying to hold out as long as possible. Maybe by then, it will be Google+ which I actually have an account for but it’s barebones…

    Thanks for the reflection.

    Like

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s